Geofencing is a virtual digital fence around a specific geographic area. When a person enters that zone, it triggers an event to occur. Almost every smart phone on the market is now fitted with GPS (Global Positioning System). As you walk around, your phone tracks exactly where you are, and this information is made available to the various apps or websites you use. For example, you could have a store in a shopping centre and when someone gets within a 1 km range of your store, your ad is pushed through social media or a search engine, notifying the potential customer of your specials.

What is Geofencing
Photo by Heidi Fin on Unsplash

With geofencing, you can draw your virtual fence around your competitions storefront so that Facebook ads for your company show up when a customer is in their store


Have you ever experienced this? I certainly have. Walking through a DFO centre when an email arrives for the store I just walked past. Is it going too far? Understanding consumers in 2020 is about knowing when the sense of convenience overcomes the need for privacy. Retailers need to combat the fact that their fancy window displays and billboard ads could be completely ignore by consumers immersed in their screens. (See image below)


Is it possible to advertise using Geofencing right now? Yes! Both Google and Facebook offer Geofencing under different names. Facebook call it ‘Local Awareness‘ and Google ‘location targeting‘ using a radius from the specified address.

Please comment below. Is Geofencing going too far? Is it convenient to know what is on offer around you or is it an invasion of privacy?