Website: Just an online flyer?

Website: Just an online flyer?

Website: A digital flyer or something much more Many businesses saw the need to have a website to keep up with competition. Perhaps 20 years ago, this was enough, just to tick that box and say; “oh yes, we have a website”. However many, if not most serious...
What is Geofencing and should you be using it?

What is Geofencing and should you be using it?

Geofencing is a virtual digital fence around a specific geographic area. When a person enters that zone, it triggers an event to occur. Almost every smart phone on the market is now fitted with GPS (Global Positioning System). As you walk around, your phone tracks...
Smart Homes and the great marketing lockout

Smart Homes and the great marketing lockout

Smart Homes are already here to some extent, with inexpensive systems readily available on the market such as the Google Home Mini starting from $79 AUD or the Apple Home App on your iPhone. Who are the main contenders in the Australian market? Amazon Alexa Google...
Coronavirus: Marketing in Challenging Times

Coronavirus: Marketing in Challenging Times

There’s no doubt that markets around the world are struggling to make sales. Should you stop advertising all together and wait it out? Businesses are closing and people are losing their jobs. This means less disposable income for many people. If China is any...
TikTok: Is it time?

TikTok: Is it time?

TikTok is the latest sensation in social media with over 8.8 Millions active users. If you haven’t already seen it, it’s made up of 9 – 15 second videos. But should you jump on and start advertising your business or continue with Facebook, Instagram...